SAM MORRIS-ROSENSTEIN
B2B Marketer // Human in the Loop
I build marketing programs for products that are hard to explain: technical SaaS, complex buying committees, regulated industries. My focus is turning product depth into stories that drive adoption. I've owned GTM from SME to enterprise, ran many tier 1 launches, executed ABM campaigns, launched a podcast, built RFP decks for Fortune 500 accounts, and owned messaging, positioning, and sales enablement in Fintech, HRTech, Digital Analytics, and presently Pharma.
How I use AI
My job isn't to manually write every piece of ad copy, every battlecard, and every deck. My job is to be the human in the loop that defines the strategic direction, manages a team of agents through execution, and acts as the expert editor owning the last mile, taking an output from first draft to market-ready asset.
The key to enabling this is context. The more exhaustive the context layer, the better AI can generate assets that are credible, high quality, and aligned with the voice, technical specifications, and strategic narrative of the business.
Marketing — AI Context Pipeline
One context library informing every
AI-generated marketing
asset.
MCP
Scan &
ingest
Model Context Protocol streams every source into one pipe.
Claude
Analyze & synthesize
Reads, connects and distills context into brand-true knowledge.
Project memory
Permanent project memory
A persistent brand brain every generation draws from.
Persistent · always-onWhat I can do for you
I help you build that context layer. I work with your team to find where your product truth actually lives: the docs, calls, decks, CRM notes, and the unwritten know-how, and turn it into a structured, always-on library your AI can draw on. Then I design the workflows and agents that put it to work, so you and your team ship more marketing, at a higher standard, in a fraction of the time.